QR Codes

"boy, what a great show." - mike teavee by Jeff Herrity Artist

"Look at me, I'll be be the first person in the world to be sent by television!" - mike teavee Growing up, I loved Willy Wonka and the Chocolate Factory with Gene Wilder. To this day, the movie creates a sense of wonder in me and every time I watch it I want to be one of those kids who explores the great unknown world of Willy Wonka. (Don't get me started on the terrible Tim Burton version...) To me, Gene Wilder is the only Willy Wonka.

scene from Willy Wonka where people are transported via the airwaves

There is one moment in the movie that has stayed  with me all my life, and probably in some way guided me into a career in the internet. The scene where Willy Wonka is transporting the chocolate bar across the room and all the bits are zooming above everyone's heads. That also kind of freaked me out. But it has made me think about how we share information today. We send information, now wirelessly, almost anywhere. I always think about these little particles of information constantly floating over my head in our wireless wi-fi world. We even store our data in some magical cloud now. (which also totally freaks me out)

We have iDevices that allow us to pay our parking meters, video chat with people on the other side of the planet, control our homes while NOT at home, and surveil our surroundings. We can look and interact anytime, anywhere.

My latest piece that I have been documenting on this blog is nearly complete. Today I finished all of the grout work on the tiles, and I just need to wait for it to cure before I embed the webcam. This piece is also about how we see, and how we watch and how we look. But, at the same time, it's about how we are looked at and how we are seen, even when we don't know it.

close up image of my ceramic tiles with the web cam built in.

As we all know, i've been exploring the current marketing phenomena - QR codes - and how through our devices we are able to quickly get a marketing message. That seems weird to me; companies are doing very little work to get their messages to us. WE do all the work. It only takes a few seconds to make a QR code. It's a total marketing win - just put this little doohicky on things and people will scan it and hopefully buy something. The ROI on these must be astounding.

But, what happens when these codes look back at us like we are animals in this greater marketing zoo? What would the QR code see?

I've been giving much thought to how people see with their new iDevices and how we use them to interact with our environment and the gallery space. Like I mentioned above, my large ceramic QR code has a webcam built into it. This webcam will broadcast, via the internet, a feed of the people interacting (scanning) with the code. This information will be transported to another part of the gallery during the show - much like Mike Teavee - and put back together so everyone can see themselves as they are seen by this code.

AND, even if you are not able to see the show in person, you can watch from wherever you are via the wondrous powers of the  internet. I've even been broadcasting the creation of the piece if you have been watching - and I know you have.

enjoy the show.

is this thing on? by Jeff Herrity Artist

Oh, it's on! On November 21, 2011 I will be installing my newest piece called 'Target Audience' which is a continuation of my previous works incorporating QR codes. My last piece 'Mission Statement' was well received, and I learned many things during my critique of it. It's hard to describe how a critique went for a piece that is fairly experiential - it's hard to critique an experience where not everyone participates - meaning they did or didn't scan the code. And, this piece wasn't available to the general public, only my fellow classmates. It is now in my studio at Flux and I've had some interactions and positive feedback. Hopefully the piece will be in some shows and I can reach a broader audience.

my task list for the project Target Audience

My new piece is a bit more ambitious and at any point the whole concept can come crashing down on me. I'm creating the same QR codes but with 2inch by 2inch ceramic tiles. The first problem I have encountered is that there are tiles of different heights. The black tiles I ordered are taller than the white ones. Of course the price different should have clued me into the difference in height (and quality.) I'm not entirely sure if I will seek out shorter black tiles or taller white tiles. I've spent many hours already working on the layout of the code - and not sure if I want to spend the time doing the same task again when my task list is already so long.

I'm at the point where I need to solidify my decisions and proceed with construction. I was talking to a colleague yesterday who informed me of something even more important...the tiles will need to set up before I can really manipulate the object. UGH. So, that means that I have to be done before the 21st - which is good for time planning.

the initial layout process for my QR code

One of the biggest mistakes that people make when working to a deadline is that the timeline is not considered in a backwards direction. I was so glad that he reminded me of this, and so I was able to go back and look at my timeline differently - backwards. My calendar has changed drastically now.

It's funny that when I work on these types of labor intensive projects, I reject all technology. Normally, everything I do and manage is through technology. iTechnology really. Now, some cloud manages my entire existence. In this case, my calendar is hand-drawn in my project journal.  My new finish date for the tiling is November 18. Less than a week. And there is so much that has to happen now. It is no longer a project but a carefully choreographed dance. And at this point, I have no idea who my dance partners are. WELL, I do know, but I don't know what kind of dance they are doing. Tiles. Home Depot. Wood. etc. Oh, and a webcam where I can't control the IT environment in the gallery space. fun.

This piece, while a working scannable code, will also have an aspect that addresses time and how we perceive space in a gallery. Embedded into the middle of the piece, UNDER the tiles, will be a webcam that is creating a live video feed over the internet. I won't get into specifics here, but there is something that I'm working on that will make the piece multi-dimensional. Is this QR code a code or a doorway to another place? (admittedly, I won't go into specifics because this part may change depending on many variables...) BUT, if you want to take a peek into my world you can (but only if the camera is turned on...i'll post when I have it more permanently active...) Hopefully, I will move this camera into my studio so viewers can watch my progress on the piece.

The webcam was it's own little nightmare aspect for me to deal with. (seems like a lot of my work these days has a hint of unpredictability that keeps me 'honest.' My friend Jim R. once told me that I always saw the finish line in my work which made me often miss opportunities to explore...so all my work now has this aspect of uncontrollability (i think i keep making up words here...) that terrifies me.

But, back to the webcam - i've purchased several and only one works with MAC nicely. The Dropcam. I was able to set it up in minutes, no PC required. It was fun yesterday getting that side of the piece working and I had the camera pointed at me while I worked. I sent an email to my partner John and told him he can see me. I promptly forgot about it and that it was recording and broadcasting my every move. At one point I had an itch in my nose and started picking. Yes, I was picking my nose. And then I looked over at this eye - webcam - staring at me and I thought 'oh great, is that thing still on?'

It was on.

how do you see? by Jeff Herrity Artist

Mission Statement QR code So, my first full attempt at incorporating QR codes into my work has passed, and I'm currently working on the second piece in the series. I'm very happy with how the 'painting' ended and again, lively discussion during my critique.

Mission Statement QR code on critique wall

I'm still working on the 'experience' of the piece(s) and how we are expected to interact with them. It's a very fine line that I'm trying to walk which means a drift in either direction can be disastrous. This first piece, Mission Statement, is my introduction to the work and lays the foundation for the following work. I'm looking at how we look at art and how we interact with art, and then how we interact with each other in a digital age.

book cover image: Rethinking Curating: Art After New Media

I've been doing a lot of reading on the topic of interactive museum/gallery experiences and have found a great bible for me: Rethinking Curating: Art After New Media. This book has already proven to be very valuable in helping me to identify what has been done in the past with interactive or experiential work in museums and gallery settings. I've quickly added it to my list of favorites along with The Poetics of Space.

I'm very excited about the work that I have started for my next piece - Target Audience - which will continue with this theme and message but uses the codes as a doorway to another place...stay tuned

what will you see next?

How will you see it?

please touch. by Jeff Herrity Artist

Next Monday, Halloween, I will be having my critique for my second project in CORE studio class. This new piece is a step closer to my December show - Thesis Preview - and I'm now beginning to get knee deep in the concept. I'm thinking a lot about how people interact with art and how we live in a world where everything is vying for our attention. a 36x36 frame with black felt flocking on the ground

I've spent about 40 hours working on a painting. That's a really really long time for me to work on one piece. I already know the work will be met with controversy just based on how my last work(s) utilizing the QR codes went over. Some people loved it, and some didn't. Perfect.

This new work is my attempt to orchestrate an interaction with a piece of artwork, the physical push and pull tension that any object may create.

Let me back up a second and explain something about me. I'm a very tactile person. I touch everything. It is very hard for me to walk through a department store and not want to experience the way something feels on my fingertips. (once on a field trip to the Carnegie Museum in Pittsburgh, I ran my hand along ancient hieroglyphics - let's just say THAT situation didn't end well...alarms, guards, etc)

This tactile nature of mine may be one of the reasons that I like working with ceramics; engaging my fingers in a way that is natural for me. Eyes open or closed, my fingers can see for me. I always touch the braille bumps whenever I see them - this is something that fascinates me - sight-impaired people can read with their fingertips.

my studio with my latest work: Touch.

My newest work is about how we 'look' at art. Some people stand many feet away, while many other (myself included) will walk right up to a work and inspect it visually. I want to see the brush strokes or how it was constructed. There are not many situations where I can 'see' with my hands.

My exploration of the QR codes continues with this painting, which to me isn't a painting but an installation. I want the viewer to come closer, 'see' how I want you to see and abandon your need for information on how you should interpret the work.

However, once you have seen what I want you to see, you - as a borg-like device-driven viewer you must walk away, out of the tactile sensory zone to pull out your smartphone and scan the work with your new eye, the device scanner, and 'see' in the way that our culture is heading. On a small screen in your hands.

But, please, first come close and touch the artwork. It's ok.

I promise, alarms will not sound.